If you spend time around editors (time well spent) you’ll hear the words “plain language.” What is that?
A Short History
The plain language movement in the U.S. began just after World War II, when several federal employees wanted to make federal documents easier to understand.
In 1966, a Bureau of Land Management employee, John O’Hayre, wrote a book I was happy to get my hands on: Gobbledygook Has Gotta Go. You can download it here: http://www.governmentattic.org/15docs/Gobbledygook_Has_Gotta_Go_1966.pdf
Since then, plain language efforts have changed with each administration: advanced by Presidents Nixon and Carter, then rescinded by President Regan. Progress in the 1980s was voluntary and varied by agency. Professor Joseph Kimble, of the Thomas Cooley Law School, became an active advocate. In 1984 he started the longest-running column on legal writing, “Plain Language.” Kimble said:
Poor communication is the great hidden cost of doing business and governing. Using plain language pays off for everyone in fewer mistakes, faster compliance, better decisions, and less frustration. Plain language could even help to restore faith in public institutions.
In 1998 President Clinton revived plain language as a major government initiative. He wrote:
By using plain language, we send a clear message about what the government is doing, what it requires, and what services it offers… Plain language documents have logical organization; common, everyday words, except for necessary technical terms; “you” and other pronouns; the active voice; and short sentences.
Vice President Gore believed that plain language promotes trust in government, and called it “a civil right.” As the lead for the initiative, he presented monthly No Gobbledygook awards to federal employees.
By 2004, the G.W. Bush administration didn’t have a formal plain language initiative, but “a mandate for communicating clearly with the public was part of the Strategic Plan.”
The Plain Writing Act of 2010, signed by President Obama, required that federal agencies use “clear Government communication that the public can understand and use.”
So far, the Trump administration has shown little interest in the topic.
Federal Plain Language Resources
I’d recommend visiting PlainLanguage.gov sooner rather than later, given its up-and-down history of federal support. Look for The Federal Plain Language Guidelines, a 112-page booklet of advice and examples. You’ll also find Before-And-After Comparisons, Quick Reference Tips, and Word Suggestions.
You’ll find resources that will help you love, and use, plain language.